CADILLAC.COM

Design refresh for Cadillac.com.

DESIGN REFRESH FOR AMERICA'S BELOVED AND ICONIC BRAND. CADILLAC.COM SERVES AS A MAIN TOUCH POINT FOR CONSUMERS TO FIND OUT NECESSARY INFORMATION ABOUT MODEL LINE UPS AND MORE.

What do you love about Cadillac? Cadillac is an epitome of an American culture. It symbolizes American dream, admiration and success to name a few. As a frontier of an American automotive company, Cadillac is currently going through a major shift to manufacture all electric vehicles in coming years.

My role for site design refresh started in early 2018 and ended in late 2019 as we continued to improve design systems and update several pages across the board.

COMPONENTS

These are some examples of the building blocks that make up Cadillac.com.

TYPOGRAPHY

Typography styleguide for some of the new pages that we were creating.

COMPONENT GRID MAP

This is an instructional sheet for our dev partner for implementation. Different components are color coded for a quick scan.

HOMEPAGE

Landing page to quickly scan most high level information based on the content strategy. Modules are regularly updated based on different initiatives.

MODEL OF VEHICLES PAGE

This is a section where you can find all the necessary information regarding a specific vehicle.

ADDITIONAL SERVICE, PRODUCTS AND EVENTS PAGES

More pages on available services, product details and events for Cadillac.

RETROSPECTIVE

This was my second automotive content sites design works. The first one was for Mercedes-Benz back in 2012. I felt that Cadillac.com was bit more intense in terms of work load and the tight deadlines. However, I really enjoyed working on the site mainly because I really loved our team members. I'm glad to be part of this project and I hope the site gets better and better with the new team members at Leo Burnette Detroit. I'm hopeful that Cadillac will stay as an iconic brand for another 100 years as they are gearing for major transformation for being a technology first company.

ROLE: SENIOR PRODUCT DESIGNER

TEAM: WONJUN SONG, GEO SOSA, CAIT SMITH, JOSH FIEBIG, ZACH SOUDAN, AUDREY KIRKLAND, LEAH FULLEM, KELSI CONSTANT, CHRIS BLAUNER